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Research: Close to 90% of Adult Broadband Users Now Binge Watch Video Programming

August 10, 2017 By Steve Senne in

Binge television watching – viewing at least two episodes of a series in one sitting – is a growing trend. Market research firm. The Diffusion Group found that 86 percent of adult broadband users do this at least occasionally and 58 percent of 18 to 34 year-olds do so daily.

Programmers and service providers may find these insights valuable. “The fact that 31% of Heavy Bingers are between the ages of 18 and 34 further illustrates just how different millennial viewing habits are from those of older generations,” noted Michael Greeson, President and Principal Analyst at TDG. “For more than a decade, TDG has predicted and observed a structural transformation in what it means to ‘watch TV,’ with viewing behavior slowly changing from an activity defined by flipping between different live shows on different networks, to one characterized by on-demand binging of individual series.”

Binge TV Watching Survey

Binge Viewing – A Consumer Snapshot delineated three classifications of binge television watchers:

  • Heavy Bingers binge daily. This group comprises 14% of adult broadband users.
  • Medium Bingers indulge in the practice monthly but not daily. They comprise 51% of adult broadband users.
  • Light/Non-Bingers binge less than once per month. Twenty-one percent of adult broadband users fit this category. Non-bingers constitute 14 percent of this category.

The study found a strong correlation between viewing habits and age. Fifty-eight percent of “heavy bingers,” the study found, are between the ages of 18 and 34. Fifty-six percent of light or non-bingers are 45 years old or older. Greeson suggests that these trends will become more pronounced and that they will continue to impact programming and distribution strategies.