The Googles and Amazons of the world are mining revenue opportunities as they go deeper inside homes with new consumer-experience services. The revenue opportunities and margins of commodity broadband services are quickly eroding against this software-driven and data-rich competition.
Broadband providers will need to push inside the home to own and manage the subscriber experience. This provides them richer data analysis that can spotlight new revenue opportunities. Currently analytics are particularly effective in focusing marketing spends, but they will eventually push the monetization of high demand services.
Software-defined access networks, with the operational advantages of nimble deployment, intelligent provisioning, and highly automated operations are reducing operational expenses and improving stability, resulting in far better subscriber experiences. This in turn drives higher take rates, and better customer retention.
To learn more about how Finley can help you design, build and manage a broadband network that is ready for the future, contact us today. FinleyUSA.com