More than 1 in 5 households in the U.S choose the same company for mobile phone and home internet service, according to multiple studies on the topic. But the exact number of bundlers, and how satisfaction varies demographically, is harder to pin down.

A recent report from HighSpeedInternet.com found that 24% of home internet customers bundle home internet and mobile phone service, while more than half (53%) still bundle cable internet and TV service. A minority of households — 22% — bundle all three. The data was taken from a paid survey of verified home internet subscribers.

Back in January, however, a study from Parks & Associates found that 22% percent of households bundled home phone and internet service. That was up from 10% in 2017.

“This convergence — as well as bundles of home and mobile service — has led to greater customer satisfaction, customer retention, and new business opportunities as customers increasingly expect their home and mobile service from the same company,” said Kristen Hanich, director of research for Parks Associates.

Exact numbers from big mobile providers are hard to find, but it’s clear that the big three are pinning their hopes on mobile and home internet bundles. AT&T, T-Mobile, and Verizon now offer both fiber internet and mobile phone service in certain areas of the country. In every case, a household can get a certain dollar amount or percentage off their bill each month by choosing the same provider for both services.

Each of the big three also offers fixed wireless home internet on their 4G LTE and 5G networks, with bundling discounts similar to their fiber offerings.

The big cable monopolies have also taken note, and each has struck a deal with one of the big mobile networks to offer mobile phone service via mobile virtual network operator (MVNO) agreement. These companies typically offer year-long trial periods of unlimited mobile phone service to lure their customers into switching, then offer pared-down mobile phone plans relative to what customers can get directly from major mobile phone carriers.

Bundle deals can make it hard for local broadband cooperatives to compete, but there are reasons that only 20% of customers bundle in 2025.

For example, while download speeds may be fast enough for streaming in standard definition, upload speeds and latency are too poor for serious gaming or working from home. Furthermore, congestion and spectrum priority can mean slowdowns at the worst possible times.

With fiber internet, reliability makes a world of difference.

On the mobile phone side, customers are starting to figure out that they don’t need huge buckets of unlimited data or first-tier priority, and they are starting to tire of the high prices charged by the big three. MVNOs are increasingly popular and represent serious cost savings for families.

A recent study by Mordor Intelligence says the current market share of MVNOs sits at $14.83 billion, but projects growth of 7% (to $20.84 billion) within five years.

One of the biggest takeaways for broadband providers is that different generations see bundling differently. According to CableTV.com’s 2025 Internet Customer Satisfaction Survey, about two-thirds of Gen Z customers bundle home internet and mobile phone service, while the same is true of only half of Millennials. That figure drops to about a third for both Gen X and Boomer customers.

All told, it’s clear that households are willing to switch both internet and mobile phone providers if they can save money.