Report: Household Internet Penetration Rises to 92%

The percentage of households that have home internet service has risen significantly in the last five years, according to consumer research from Leichtman Research Group, Inc. (LRG) titled “Broadband Internet in the U.S. 2023.”

The group’s 21st annual study found that 92% of U.S. households get an Internet service at home, up from 83% in 2018 and 76% in 2008.

Satisfaction with the service is strong. According to the research, 60% of broadband subscribers are very satisfied with their Internet service at home; they ranked it between 8 and 10 on a 1-10 scale. However, 5% are not satisfied, giving rankings of between 1 and3. The broadband satisfaction number is as high as in any year in the past decade, based on prior year LRG reports.

“The percentage of households getting an Internet service at home, including high-speed broadband, reached an all-time high over the past year, Bruce Leichtman, Leichtman Research Group, Inc. president and principal analyst, summarized in a prepared statement.

Among other findings:

· Seven in 10 broadband subscribers strongly agreed (8-10 on a 10-point scale) that their Internet service meets the needs of their household, while 5% disagreed (1-3 on the same scale).

· Nearly two-thirds (64%) of broadband subscribers rated the quality of the speed of their Internet connection 8-10 (with 10 being excellent), higher than in any year in the past decade. Only 3% rated speed 1-3 (with 1 being poor).

· Less than half (42%) of broadband subscribers did not know the download speed of their service — compared with 59% in 2018.

· More than one in five (22%) of broadband subscribers indicated that their provider is the only one available in their area — compared with 27% in 2021.


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