Smartphone Shopping Trends: In-Store Experience Reigns

In-store shopping remains the preferred method for purchasing cellphones, according to new smartphone shopping trends research from YouGov. Just over 40% (41%) of consumers said they preferred that method.

Researchers looked at three different options for purchasing cellphones, including in-store purchases, online purchases and a “split” option that combined elements of both options.

Twenty-nine percent of respondents to a YouGov survey said they liked to buy online and 16% had a “balanced preference between the two options.”

Smartphone Shopping Trends

Those over 45 were most likely to prefer the in-store purchase option. This included 48% of those over 54 years old and 41% of those aged 45 to 54.

Online shopping is more popular with younger folks, researchers found.

One third of 25-34-year olds and 31% of 35-44-year olds said it was their preferred method. In comparison, the percentages of older adults preferring online purchases were 26% for those over 54 and 26% for those aged 45 to 54.

Geography also impacted cellphone purchase preferences.

Online purchases were preferred by 39% of people in Montana, 37% in Utah, 36% in the District of Columbia and New Mexico, 35% in Vermont and 34% in Georgia.

States where in-store buying is particularly popular include Wisconsin and Alaska, where 52% of respondents preferred that option; Nebraska and Minnesota, where 50% preferred that option; 52% in Wisconsin and Alaska and half in Nebraska and Minnesota. Other states that trend this way are South Dakota (47%), Iowa (46%) and Kentucky (45%.)

Of course, it would take further research to determine whether preferences are due to truly liking one mode of shopping and buying over another or whether the selection – especially by rural shoppers — simply is that the brick and mortar locations are far away.


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