Nearly half of all viewers say it’s getting harder to find what they want to watch when they turn on their TVs, according to data from a new report by Gracenote, a subsidiary of the Nielsen Company, LLC.

Despite growing frustration with content choice and multiple streaming services, 73% of people surveyed said they love their streaming experiences.

The report, “State of Play,” found that users are watching streaming services at the following rates, as a percentage of their total viewing time:

• Youtube: 12.6%
• Netflix: 8.3%
• Other: 6.3%
• Disney+ (including ESPN+ and Hulu): 4.5%
• Amazon Prime Video: 3.9%
• Roku: 2.8%
• Tubi: 2.1%
• Paramount+: 2.0%
• Peacock: 1.4%
• Warner Brothers Discovery: 1.3%

That accounts for 45.2% of time spent watching streaming services. The report found that the rest of TV watching time is spent as follows:

• Broadcast TV: 22.3%
• Cable TV: 22.3%
• Other: 10.2%

In addition to more services to choose from, there’s more content. The streaming services grew their catalogs by 17% this year, the report finds.

Nevertheless, the report found people are willing to stop watching TV if they can’t find something to watch. That’s with an average search time of 14 minutes.

The report found that nearly half of the people surveyed (49%) said they would consider canceling a TV service if they couldn’t find something to watch.

Surprisingly, only 30% of people in the U.S. trust recommendations provided by streaming services themselves. Globally, 55% of people find their next watch by searching the internet for recommendations.

“Just as it always has been, viewer engagement is the lifeblood of any publisher, which places a heightened level of importance on the user experience,” the TV report concludes. “With the time it takes to find content on the rise and viewers’ inclinations to cancel or abandon when they don’t find what they’re looking for, publishers have a distinct opportunity to make their value propositions the ones audiences rely on.”