Consumers increasingly upset with the cost of sports streaming

Viewing sports is continuing to be more expensive as fans need to subscribe to a growing number of streaming services to follow their teams, according to a new report from Lucky Rebel.
As streaming services like Netflix and Amazon Prime and NBC Peacock continue to add games and regional pay sports networks proliferate, sports fans could pay more than $2,260 annually to subscribe to eight separate platforms, the analysis says.
Compare that to two decades ago, when an expanded cable package costing approximately $45 monthly typically included ESPN, ESPN2, ESPN Classic, and Fox Sports Net, alongside ABC, CBS, FOX, and NBC affiliates.
The report came out as Major League Baseball reached the playoffs. Fans of the teams involved need multiple streaming services to watch the games at home.
Not only are the number of games moving to paid sports streaming services growing, but the combined monthly cost of the services analyzed rose from $149.95 in 2021 to $188.86 in 2026, an increase of 26%, the report said.
Among those increases, Apple TV+ prices increased 160.3%, Peacock increased by 120.2%, Prime Video increased by 66.7%, Netflix increased by 42.9%, NBA League Pass increased by 37.9%, and NFL Sunday Ticket increased by 28.6%. MLB.TV was the only sports streaming service in the analysis to become cheaper, with its monthly equivalent cost falling 3.8%.
The report also found that 60% of sports fans had skipped a game because access was too expensive. Nearly half of those surveyed (46%) reported missing an entire game because they could not identify where it was streaming. Among people without sports streaming subscriptions, 30% said illegal streams were easier than navigating multiple paid platforms.